乡村振兴视域下叙永苗族踩山节非遗传承与文旅活化路径研究——基于CiteSpace的可视化分析

摘要

苗族踩山节（花山节）作为川南苗族标志性传统节庆，蕴含深厚民族文化记忆与社会功能。本研究以中国知网（CNKI）相关文献为数据源，运用CiteSpace可视化分析，系统梳理其研究现状、核心作者、科研机构分布及热点。聚焦叙永县“川南苗族踩山节”传承实践，剖析乡村振兴背景下的机遇与挑战，提出文旅活化路径。研究发现，该节庆正从传统民俗向文旅品牌转型，但学术研究与实践存在脱节。未来需立足“非遗+文旅+乡村振兴”协同逻辑，构建文化为本、旅游为用、振兴为归的活化体系。

Abstract

As a landmark traditional festival of the Miao people in southern Sichuan, the Miao Caishan Festival (Huashan Festival) embodies profound ethnic‑cultural memories and social functions. Taking relevant literature from the China National Knowledge Infrastructure (CNKI) as the data source, this study adopts CiteSpace for visual analysis to systematically sort out its research status, core authors, distribution of research institutions and research hotspots. Focusing on the inheritance practice of the “Southern Sichuan Miao Caishan Festival” in Xuyong County, this paper analyzes the opportunities and challenges under the background of rural revitalization and puts forward paths for cultural‑tourism activation. The study finds that the festival is transforming from a traditional folk custom to a cultural‑tourism brand, yet there exists a disconnection between academic research and practical application. In the future, it is necessary to follow the collaborative logic of “intangible cultural heritage + cultural‑tourism integration + rural revitalization”, and construct an activation system featuring culture as the foundation, tourism as the carrier and rural revitalization as the ultimate goal.

参考文献