数智时代新闻传播概论课程思政的价值逻辑与实践路径—— 基于社会需求导向的教学体系变革思考

摘要

数智化转型深刻重塑传媒行业生态，对新闻传播人才培养提出了更高要求。新闻传播概论类课程作为专业入门基础课，肩负知识传授与价值引领的双重使命。本文立足社会需求导向，以课程思政理论、马克思主义新闻观教育理论和新文科建设理念为理论框架，剖析当前新闻传播概论类课程思政融入在内容融合、教学模式和评价机制方面的现实困境，依托BOPPPS教学模型六环节构建"导言激活—目标统摄—参与深化—前后测闭环—混合拓展"的课程思政实践路径，为应用型本科院校新闻传播教育改革提供课程思政与BOPPPS的双向融合与实践方案。

Abstract

The digitalintelligent transformation has profoundly reshaped the landscape of the media industry and raised higher standards for the training of journalism and communication professionals. As foundational introductory courses for the major, introductory journalismcommunication courses undertake the dual mission of knowledge imparting and valueoriented guidance. Guided by social demands, this paper establishes its analytical framework based on the theories of curriculumbased ideological and political education, Marxist journalistic outlook education, and the ideas of New Liberal Arts development. It dissects practical bottlenecks in integrating ideologicalpolitical elements into introductory journalismcommunication courses, specifically in terms of content integration, teaching modes and assessment mechanisms. Based on the six-stage BOPPPS teaching model, a course-based ideological and political education practice path of "activating the introduction - integrating the goals - deepening participation - closed-loop pre- and post-assessment - mixed expansion" is constructed. This provides a practical solution for the reform of news and communication education in applied undergraduate colleges, integrating course-based ideological and political education with the BOPPPS model in both directions.

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