数智时代红色体育文化数字叙事的生成机制与传播策略

摘要

在数字中国建设和文化数字化战略持续推进的背景下，生成式人工智能、大数据、虚拟现实等数智技术不断介入文化生产与传播过程，红色体育文化的传承方式、表达形态和传播关系由此发生深刻变化。红色体育文化因具有鲜明的历史属性、实践属性和价值属性，其数字化传播不再停留于资料保存和媒介转换，而是朝着历史资源转化为数字内容、文化意义实现视听表达以及传播效果持续生成等方向不断发展。基于此，本文以红色体育文化数字叙事为研究对象，从内容生成、视听表达和融合传播三个层面展开分析，在坚持历史真实性和文化主体性的基础上，构建"内容生成—视听表达—平台传播—用户反馈"的数字叙事机制，以期为提升红色体育文化在数智时代的传播效能与文化影响力提供理论参考。

Abstract

Under the continuous advancement of the construction of Digital China and the cultural digitalization strategy, generative artificial intelligence, big data, virtual reality and other digital and intelligent technologies have been increasingly integrated into the cultural production and dissemination process. As a result, the inheritance methods, expression forms and communication relationships of red sports culture have undergone profound changes. Due to its distinct historical attributes, practical attributes and value attributes, the digital dissemination of red sports culture no longer merely focuses on data preservation and medium conversion, but is constantly evolving towards the transformation of historical resources into digital content, the realization of visual and auditory expression of cultural significance, and the continuous generation of communication effects. Based on this, this paper takes the digital narrative of red sports culture as the research object, and conducts analysis from three levels: content generation, audio-visual expression and integrated dissemination. On the basis of adhering to historical authenticity and cultural subjectivity, it constructs a digital narrative mechanism of "content generation - audio-visual expression - platform dissemination - user feedback", in order to provide theoretical references for enhancing the dissemination efficiency and cultural influence of red sports culture in the digital era.

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