摘要

ChatGPT问世后，个体借AI可完成过去一个团队的工作。以媒介环境学视角，考察生成式AI如何重塑个体生产方式和组织形态。发现AI沿效率增强、能力拓宽、组织重组三路径推动生产力跃迁，催生以一人公司为代表的新型微型组织，重新分配“谁为何事”，社会分工逻辑深层转向。但技术红利并非人人平等，“认知沟”“智能鸿沟”提醒：AI时代组织变迁伴随平等与治理挑战，须从教育、社保、监管多层面回应。

Abstract

Since the launch of ChatGPT, individuals can leverage artificial intelligence to accomplish work that once required an entire team. From the perspective of media ecology, this paper investigates how generative AI reshapes individual production modes and organizational forms. The findings indicate that AI boosts productivity leaps through three pathways: efficiency enhancement, capability expansion and organizational restructuring. It has spawned new microorganizations represented by soloenterprises, redistributed “who does what work”, and brought about a profound shift in the logic of social division of labor. Nevertheless, the technological dividend is not equally accessible to all. The “cognitive gap” and “intelligence divide” suggest that organizational transformation in the AI era is accompanied by challenges concerning equity and governance, which call for multidimensional countermeasures covering education, social security and regulation.

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