青年主体性导向下高校“青年说”理论宣讲创新路径研究

摘要

国理论宣讲是高校推动党的创新理论青年化传播、提升思想政治教育实效的重要路径。随着青年媒介使用习惯和认知方式的转变，传统理论宣讲在内容供给、传播方式和参与机制等方面面临新的挑战。“青年说”作为以青年为主体、以朋辈传播为特征的理论宣讲模式，为增强理论传播亲和力和价值认同提供了新的实践方向。基于对江西省共青城市高校264名大学生的问卷调查，围绕理论认知、参与体验与传播偏好开展分析。研究发现，高校理论宣讲整体认同基础较为稳固，但仍存在理论内容与青年需求契合不足、青年主体参与深度有限、传播方式与媒介习惯适配不足以及数字传播协同机制不完善等现实问题。基于此，提出以青年需求为导向优化内容供给、强化青年主体参与、推进传播形式数字转型、拓展理论传播实践场域以及完善长效保障机制等路径，以提升高校理论宣讲的针对性、参与性与实效性。

Abstract

Abstract:Theoretical dissemination is an important path for universities to promote the dissemination of the Party's innovative theories to young people and enhance the effectiveness of ideological and political education. With the changing media usage habits and cognitive patterns of young people, traditional theoretical dissemination faces new challenges in terms of content supply, dissemination methods, and participation mechanisms. "Youth Speaking," as a theoretical dissemination model characterized by youth as the main body and peer communication, provides a new practical direction for enhancing the affinity and value recognition of theoretical dissemination. Based on a questionnaire survey of 264 university students in Gongqing City, Jiangxi Province, this study analyzes their theoretical cognition, participation experience, and dissemination preferences. The study finds that the overall foundation of acceptance of university theoretical dissemination is relatively solid, but there are still practical problems such as insufficient alignment between theoretical content and youth needs, limited depth of youth participation, insufficient adaptation of dissemination methods to media habits, and an imperfect digital dissemination coordination mechanism. Based on this, this study proposes paths such as optimizing content supply based on youth needs, strengthening youth participation, promoting the digital transformation of dissemination forms, expanding the practical field of theoretical dissemination, and improving long-term guarantee mechanisms to enhance the pertinence, participation, and effectiveness of university theoretical dissemination.

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